Another reason for the success of some Nordic companies such as Ikea and H&M – looking beyond what is fashionable at the moment – is the low cost of the products. The root of this dates back to the 1950s leftwing political ideal that companies should be providing beautiful goods for all at a reasonable price.
宜家和H&M等一些北欧企业之所以取得成功,除了不局限于当前的潮流以外,还有产品成本较低的原因。这一点的根源可以追溯到20世纪50年代的左翼政治思潮:企业应该以合理的价格提供优良的产品。
Ecco says it has also benefited from emphasising its link with nature, which is another prominent theme in Scandinavian design, owing to the region’s vividly contrasting seasons.
爱步表示,它还受益于强调其与自然的联系,这是斯堪的纳维亚风格的另一个重要主题,这要归功于该地区四季分明。
Asked if the strong appeal of Scandinavian design can persist, Ms Kj?lsen speaks for many of the region’s design-led companies when she says: “We are standing on the shoulders of giants, and growing pretty tall ourselves these days.
当被问及斯堪的纳维亚风格能否长久保有强大的吸引力时,舍尔森的话代表了该地区众多设计导向性的企业,她说:“我们站在巨人的肩膀上,现在我们自己也成长得很高大了。
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2020-09-15
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