不过,谷歌另一个内容创建项目──在线百科全书Knol的步伐今年放慢了下来,因为谷歌首席执行长佩奇(Larry Page)“枪毙了一些表现欠佳的服务。Knol本身包含专家提供的内容。
In addition to owning content, Google also is trying to become 'vertically integrated' in terms of mobile devices. Google's strategy for years was to allow manufacturers to use its free Android operating software, helping them compete with Apple Inc. gadgets and ensuring that its search engine would be built into the devices. But Google recently bought handset maker Motorola Mobility and has embarked on an effort to build its own mobile devices.
除拥有内容外,谷歌还努力在移动设备方面做到“纵向整合。谷歌多年来的战略曾一直是允许制造商免费使用其操作软件安卓(Android),帮助这些制造商与苹果公司(Apple Inc.)的产品进行竞争,确保那些产品会内置谷歌的搜索引擎。但谷歌前不久收购了手机制造商摩托罗拉移动公司(Motorola Mobility),开始着手生产自己的移动产品。
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