根据中国连锁经营行业协会发布的报告,中国超过七成的消费者已具备一定程度的可持续消费意识。
可持续消费(sustainable consumption)是指,在提供服务以及相关的产品以满足人类的基本需求,提高生活质量的同时(provides for the basic needs of consumers while improving their lives),使自然资源和有毒材料的使用量最少,使服务或产品的生命周期中所产生的废物和污染物最少,从而不危及后代的需求(buying products or services that have the least pollutants and do minimum harm to the environment)。
受访的消费者中,30.13%的消费者完全赞同个人的消费行为与环境有直接关联性(believed strongly that personal consumption has a direct impact on the environment),40.85%的消费者基本赞同(basically agreed),还有20.20%的消费者在一定程度上认为个人的消费行为与环境有关。
报告指出,约一半中国消费者愿意为可持续产品支付不超过10%的溢价(willing to pay 10 percent more for sustainable products)。
根据MBA智库百科的介绍,可持续消费的核心理念是绿色消费(green consumption)、适度消费(moderate consumption)和健康的生活。
混改方案 mixed-ownership reform plan
The $11.7b mixed ownership reform plan of China Unicom, the country's second-largest mobile carrier, has been approved by the country's securities authority, causing shares of its two listed units to skyrocket on Monday.
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