The mobile internet is breeding new professions and new industries with tailored services only a few taps away. The digitalized lifestyle is the real new normal: mobile payments, mobile entertainment, mobile socializing and even mobile "officing."
More than half a billion people now make mobile payments of some description, with 463 million using their phones to pay for ordinary daily purchases in shops and markets, according to cnnIC.
Over 270 million people are using apps simply to order meals, over 40 percent more than at the beginning of the year.
In 2016, over 157 trillion yuan changed hands via mobile payments, almost 50 percent more than in 2017, the People's Bank of China said.
FOREIGN BEES SEEK CHINESE HONEY
As for-hire bikes flood city streets and cashless diners pay for meals by phone, the digital economy just keeps expanding, and foreign firms have noticed.
Apple is desperate for a bigger slice of the mobile payment market dominated by WeChat and Alipay. In July, Apple Pay launched its biggest marketing campaign since entering China, offering perks including up to 50 percent discounts on purchases for a week.
Total online retail sales reached 3.1 trillion yuan in H1, a third more than a year before and, while Chinese firms Alibaba and JD.com dominate, U.S. rival Amazon is making inroads.
In June, Amazon partnered with Migu, a China Mobile subsidiary with one of the country's largest mobile reading platforms, to create a new Kindle exclusively for Chinese readers.
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