Similar to Facebook and Instagram, organic reach is being heavily restricted on most Chinese social media and e-commerce platforms, requiring brands and influencers to pay to reach their own followers, and brands are looking for alternatives.
与脸书和Ins类似,有机触达在大多数中国社交媒体和电子商务平台上受到严格限制,使得品牌和网红KOL付费才能接触到自己的粉丝,因此,品牌们也在寻找替代营销方案。
Right now, the super app WeChat is the biggest private traffic channel in China. Brands are using personal WeChat accounts and WeChat groups to create communities of consumers. Although a labor-intensive process, it reduces the distance between the brand and consumer and helps build loyalty. In 2020 we are likely to see more brands running these communities with the help of custom chatbots.
目前,微信这款超级应用是中国最大的私域流量渠道。品牌利用个人微信账号和微信群打造消费者社区。虽然这是一个劳动密集型的过程,但它缩短了品牌与消费者之间的距离,有助于建立忠诚度。到2020年,我们可能会看到更多的品牌在定制聊天机器人的帮助下运营这些社区。
关键意见消费者 KOCs
In many parts of Asia, influencers are referred to as KOLs or key opinion leaders. This year, a subsegment of KOL marketing took off, and that was KOCs or key opinion customers/consumers.
【“电商直播”“国潮”火到国外,这些中式表达用英语怎么解释】相关文章:
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15