可口可乐目前正在纽约人迹寥寥的时代广场播放一则广告,广告中显示可口可乐商标中的每个字母都分开了,标语是:“保持距离是保持团结的最好方式”。可口可乐通常在广告中赞美团结和爱。
Audi and Volkswagen 奥迪和大众
Two automotive companies that share ownership, Audi and Volkswagen, tweaked their logos for their social media accounts.
股权同属一家的两个汽车公司——奥迪和大众——在社交媒体账户上对自己的标识进行了改动。
Audi separated its four rings in a short video telling people to stay at home and keep their distance.
奥迪在一个短视频中把商标中的四个环分开,告诉人们待在家里,保持距离。
Audi created a social distancing logo for its social media accounts. Credit: Audi
Volkswagen also promoted a similar video with inspirational messages and separated the V and W.
大众也在一个类似的视频中传递积极信息,并把商标中的V和W分开。
Volkswagen separated its V and W. Credit: Volkswagen
Nike 耐克
Nike's ad was posted on dozens of its players' social media accounts. Credit: Nike
Nike didn't tweak its logo, but it launched a large social media campaign with its global roster of star athletes including NBA player LeBron James and golfer Tiger Woods. Sports ground to a halt in the past few weeks because of social distancing rules and the ban on large gatherings, like in stadiums.
【麦当劳、奥迪等品牌纷纷推出“社交隔离版”logo】相关文章:
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