Just two percent of people said that they are looking forward to dealing with store staff this festive season.
Guy Boxall, senior product marketing manager at Casio Business Solutions Division, which commissioned the research from YouGov, said that despite the fall in people visiting the high street, humans are “social creatures” who actually like spending time together.
“Although the high street is facing a big challenge Christmas, retailers should see this research as a challenge to improve the in-store shopping experience, rather than the nail in the coffin. We are social creatures, and the desire to spend time with each other, particularly at Christmas, is never going to go away,” said Mr Boxall.
The poll found that people’s favourite aspects of Christmas shopping on the high street are being able to “wander around” looking for inspiration and being able to see and touch products. People were also keen on being able to carry products home, which is not possible when they order online.
双语资讯
(Agencies)
一项民调发现,今年圣诞,超过300万英国人将在网上采购所有过节物品,一家实体店都不会去。
每逢圣诞购物季,商店里总是挤满了人,排起长队,不胜其烦的人们被迫放弃去商业街购物。
根据民调机构YouGov进行的调查,今年选择不在商业街购物的人数比去年高出近100万。
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