今年8月,故宫发布了一篇《雍正:感觉自己萌萌哒》的微信小文,深受网友喜爱。文中动图以《雍正行乐图》为基础,其中的雍正帝或于松下抚琴,或与猛虎搏斗,或是临河垂钓。
The animations not only "revive" the ancient emperor, they also breathe some fresh life into him. In one of the animations, for example, Yongzheng sits on a riverbank washing his feet addressed in the daily outfit of ordinary people. From time to time, he raises one foot to scratch the calf of his other leg and the caption reads, "My feet itch."
这批动图不仅让静态古画中的雍正帝“活”过来,还让他变得俏皮可爱起来,比如,一张图里,雍正帝身穿普通服装坐在江边洗脚,会偶尔抬起一条腿往另一条腿上蹭一下,配词曰:“朕……脚痒……”
"My feet itch." “朕……脚痒……” "My calligrapy is perfect. Have you all bought my manuscripts?" “朕的字极佳。话说朕的抄经本诸位都买了吗?”
"Sometimes I just want to be a handsome man and be alone."
“有时候,朕只想安安静静地做个美男子。”
[创意背后]
Simple replicas of cultural relics, despite their embodiment of history, lack the vitality to appeal to people today, especially younger generations, according to the Palace Museum. The staff thus used digital techniques to activate the static figure in the vintage paintings. And they added a touch of humor using funny captions to make the animations even more appealing to young people. The animated versions of Yongzheng paintings have drawn more than 800,000 clicks since they were launched online.
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