In a bid to cash in on the latest beauty trend of consuming collagen, Japanese company ‘Suntory Holdings Ltd' has released a special brew of collagen-infused beer.
为了在最近胶原蛋白美容的风潮中谋利,日本三得利公司(Suntory Holdings Ltd)推出一款特别酿造的胶原蛋白啤酒。
The trend has Japanese women believing that eating copious amounts of collagen – the structural protein of connective tissues – will lead to beautiful, younger-looking skin. The seemingly innocuous trend has caught on rapidly – stores are filled collagen-laced beauty products, and women are willing to gulp spoonfuls of powdered collagen mixed into protein shakes. They also flock to restaurants that serve foods naturally high in collagen – pig trotters, chicken skin and shark fin.
日本女性认为吃足够量的胶原蛋白——结缔组织的结构蛋白——能够变得漂亮,肌肤看起来更年轻。这个似乎无毒无害的概念快速地火了起来,商店陈列着贴有胶原蛋白字样的美容产品,女性们还乐意把胶原蛋白粉加到蛋白粉里一起服用。还有人去饭店享用天然的高胶原蛋白的食物,比如猪蹄、鸡皮和鱼翅。
But the collagen-infused beer, called ‘Precious', is a stroke of marketing genius – now women can get drunk and beautiful at the same time! Suntory announced the new product on April 7 – it is a light beer, containing 2 grams of collagen and 5% alcohol per can. Their tag declares: "Guys can tell if a girl is taking collagen or not."
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