阿里巴巴将推出视频网站看齐Netflix与HBO_时事

阿里巴巴将推出视频网站看齐Netflix与HBO

Alibaba Group Holding Ltd (BABA.N) will launch an online video streaming service in China in about two months, hoping to emulate the U.S.'s Netflix Inc (NFLX.O) and HBO, the firm's head of digital entertainment said on Sunday.

阿里巴巴数字娱乐事业群总负责人刘春宁于周日称，阿里巴巴在线视频流媒体服务将在两个月内上线。希望可以与美国的Netflix和HBO看齐。

注：Netflix是美国一家在线影片租赁提供商;HBO(Home Box Office)是总部位于美国纽约的有线电视网络媒体公司。

The service will be called 'TBO', or Tmall Box Office, with content bought from China and other countries, as well as in-house productions, Alibaba's Patrick Liu told reporters in Shanghai.

该项目负责人刘春宁向记者透露称，这项服务定名为“TBO，即Tmall Box Office，向用户提供来自国内外的视频内容以及公司自行制作的媒体影片。

TBO will launch into a competitive online video market in China, where companies are spending billions of dollars to buy media content to attract enough viewers to become dominant.

中国的网络视频服务市场竞争激烈，阿里巴巴的战略就是出巨资购买大家都关注的视频媒体内容，以获得大量的浏览量。

Alibaba's new service will go up against the likes of Tencent Holdings Ltd (0700.HK), Baidu Inc's (BIDU.O) iQiyi, Sohu.com Inc (SOHU.O) and Leshi Internet Information & Technology Corp Beijing (LeTV) (300104.SZ).