Twitter的出路打造实时资讯讨论区_时事

Twitter的出路打造实时资讯讨论区

然而Twitter用户增长停滞，广告业务看上去日益冷清。总体来看，Twitter有时候显得运转不灵，尤其不如它在社交网络领域那些井井有条的竞争对手，比如Facebook和Pinterest，前景都比它好。

Among some investors and users, there is now a more straightforward and optimistic caseto be made for the rebirth of Twitter under a new chief. That case involves focus. Twitter, as aservice, is many things to many people at different times. It is one of the world’s best sourcesfor news and for jokes about news, a playground for professional networking, and a havenfor that most human of pastimes, idle gossip.

在一些投资者和用户看来，Twitter要下一个首席执行官手中重生，目前有一个更直接的、更乐观的原因。它关乎侧重点。Twitter作为一个服务，对很多人来说，在不同时间里有很多不同的用途。它是世界上最好的资讯来源，以及有关资讯的笑话的来源，也是职业人脉活动的平台，还是很多人消遣、闲聊的避风港。

But because the service offers so many uses, Twitter, as a company, has had trouble focusingon one purpose for which it should aim to excel. The lack of concentration has damaged itsprospects with users, investors and advertisers. Choosing a single intent for Twitter — andworking to make that a reality — ought to be the next chief’s main task.