This is what routinely passes for CEO communication in corporate America. But what isspecial about this example is it came from a big leader of a big company making a bigannouncement. Microsoft’s third chief executive was trying to convince the world that thecompany has a plan, and to remind employees what it is, in case they had forgotten. Yet whathe came up with was unreadable, largely meaningless hyperbole — and no one turned a hair.
这就是美国公司中首席执行官通信的通常样子。但这一例子特别之处在于,它是一家大型公司的大领导发出的一项重大宣言。这位微软的第三任首席执行官是在试图让世界相信,该公司有一项计划,并提醒员工该计划是什么,以防他们已经忘记。然而,他写出的邮件却枯燥无味,大部分都是毫无意义的夸张之词,也没有触动任何人。
Many readers will have failed to get past the first word. “Team, the memo begins.
许多读者读到第一个词就会读不下去——“团队,邮件一开头写道。
Microsoft employees are not one team, or, if they are, ought not to be. Studies have shownthat the ideal number of members of a team is four or five, not 120,000-plus.
微软的员工不是一个团队,如果他们确实是一个团队的话,这就不对。研究表明,一个团队理想的人数是四五个,而不是12万多。
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2020-09-15
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