If you have a headache, it is a good idea to stopbanging your head against the wall. That is whatMicrosoft chief executive Satya Nadelladid this week when he cut back his company’s strugglingsmartphone division, writing off almost all of the $7.9bn (net of cash) that Microsoft paid forNokia’s phone business only 15 months ago.
如果头疼,别再用头撞墙是个好主意。上周,微软(Microsoft)首席执行官萨蒂亚纳德拉(Satya Nadella)就是这么做的。他削减了微软旗下正在苦苦挣扎的手机部门,近乎一笔勾销仅仅15个月前微软收购诺基亚(Nokia)手机部门时支付的79亿美元(剔除现金后)。
However, the strategic overhaul at Microsoft looks incomplete, even counting other recentmoves. While Mr Nadella has lessened the pain, there is still more to be done. The headbangingwas the fault of his predecessor, Steve Ballmer.
然而,即便考虑到近期其他举措,微软的战略重组看来也不到位。尽管纳德拉减轻了微软的痛苦,但需要做的还有很多。“以头撞墙是他的前任史蒂夫贠尔默(Steve Ballmer)的过错。
The former chief executive’s main justification for buying the Nokia division seemed to be,without better ideas, why not give it a go? It turns out that this is not a basis for soundstrategic thinking. Taking on Apple in high-end smartphones and the entire Androidecosystem in every other part of the market were non-starters.
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