挺过失败一家剧院集团的创业心路_时事

挺过失败一家剧院集团的创业心路

初创企业的意义就在于大胆尝试。我们让创意人员自由尝试开发作品，但没有授权他们把预算全部花光。有时财务限制会让作品更具想象力。而失败是创作过程的一部分。我们必须做的是确保失败不是灾难性的，我们能从中汲取教益，然后迅速翻开新的一页。

Start-up finance came from like-minded individual investors who shared our appetite forcontrolled experimentation. The most valuable lesson we took was to confront failure andanalyse it — often a painful thing to do — to gather evidence of customer behaviour and thefactors influencing the decision to buy.

创业融资来自志趣相投的个人投资者，他们与我们一样都对受控的实验感兴趣。我们获得的最有价值的教训是直面失败，分析失败(往往是很痛苦的事情)，收集有关客户行为的证据，掌握影响购买决定的因素。

Our growing database gave us a unique insight into theatregoing in the UK — a valuableasset.

我们不断壮大的数据库也让我们对英国人上剧院看戏的行为有了独特的洞察，这是一笔宝贵的资产。

We decided to expand our own creative assets by forming a number of subsidiarycompanies. This allowed us to retain key creative people who wanted a separate brand,independent recognition for their work, and who were happier and more productive workingat arm’s length.