Over the past few years, investors have expressed concern that Google has become distractedfrom its core web search business, instead pursuing projects fancied by its founders, like self-driving cars or a pill to detect cancer. The new structure formalizes the different initiatives undera portfolio-like approach.
过去的几年里,投资者已经表达了一些担忧,他们认为,谷歌的注意力从网络搜索这个核心业务,分散到了其创始人热衷的项目上,比如无人驾驶汽车和检测癌症的药物。现在这个新的架构,则以类似于投资组合的方式,正式确定了不同业务的地位。
The move also provides more financial transparency. Starting in the fourth quarter of thisyear, Alphabet, the holding company, will break out financial results for Google Inc., as well asthe overall company. Investors will not be able to see individual results for other companies,but it will make it easier to get a sense of how Google’s core business is doing. Wall Street hasbeen pushing for more details on how Google’s advertising business is faring, as well as howmuch money it is plowing into new, more speculative areas.
此举也提供了更多的财务透明度。从今年四季度起,控股公司Alphabet将分别披露谷歌以及公司整体的财务业绩。投资者无法看到其他公司各自的业绩,但可以更容易地了解谷歌核心业务的经营状况。华尔街一直在力促谷歌,更详细地披露广告业务的情况,以及它把多少钱分配到了投机性更高的新领域中。
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