“It’s hard to make a direct correlation between Pierce Instagramming us and the world record,but certainly it made the lounger more desirable, Megan Newcome, director of digitalstrategy for Phillips and based in New York, said in a telephone interview. “It was a veryexciting sale; we had phone bidders, people bidding online, and there was a lot of excitementaround that piece in the auction room. Thanks, Pierce, for the shout out.

“很难说创世界纪录和皮尔斯在Instgram上发了我们的照片这两件事之间有什么直接关系，但他的照片肯定让这张躺椅更令人觊觎了，梅根·纽康姆(Megan Newcom) 现居纽约，是菲利普斯的数字战略主管，她通过电话接受了采访。“那场拍卖令人兴奋;有很多电话拍卖者和网络拍卖者参加，拍那件张长椅时非常刺激。多谢了，皮尔斯，谢谢你替我们大声宣传。

It was not the first time the art market had been influenced by images on Instagram. In thepast few years, it has emerged as the social media platform of choice for many contemporaryartists, galleries, auction houses and art collectors, who use it to promote art that they areselling and to offer a behind-the-scenes look in art studios, auction houses and art fairs. Howmuch that actually translates into sales like the “Lockheed Lounge, however, is still up fordebate.

艺术市场受Instragram影响已经不是第一次了。过去几年来，Instagram成了许多当代艺术家、画廊、拍卖公司和艺术品收藏者们青睐的社交媒体平台，他们使用它来推广自己想要贩卖的东西，提供物品在工作室、拍卖室和艺术节上的幕后状态。至于这种推广在多大程度上能像这次的“洛克希德椅一样转化为销售，目前仍然存在争议。

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