烹饪节目最早出现在20世纪40年代,那还是黑白电视机的时代。但此后的数十年,这类节目依旧延续之前的风格,略显呆板,节目的宗旨也还是说教式的教人如何在家做好菜。
But starting in the early 1990s, the hunger for food-based programming reached a climax. Inthe UK, the competitive cooking show MasterChef would air its very first season, ascontestants battled against the heat of the kitchen – and each other – to create the best dish.
然而,20世纪90年代初开始,人们对美食类节目的需求达到了一个峰值。在英国,竞争激烈的烹饪节目《厨艺大师》播出第一季,为了做出珍馐美馔,选手们耐着厨房的酷热与竞争对手展开激烈争夺。
Meanwhile, in the US, Reese Schonfeld – one of the minds behind the 24-hour news giant CNN– started to simmer over the idea of a food-only TV channel. That idea would eventuallybecome the popular Food Network, a channel stuffed with back-to-back food programming.
与此同时,在美国, 24小时资讯巨头CNN的智囊之一瑞茜?谢菲尔德开始考虑开设美食频道。这个想法最后造就了广受欢迎的美食频道(Food Network),频道里全部内容都与美食有关。
It was the start of a surge of food TV shows, from stylized competitions like Iron Chef to thetwee simplicity of The Great British Bake-Off. Cooking, once a woman’s chore, becamesuddenly sexy and prestigious. Chefs were pushed from the anonymity of their kitchens intothe spotlight.
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