The Beckham family empire has grown to include lucrative endorsements, modelling contracts and a fashion line or two - so it's no secret that Brand Beckham can sell. But a new study reveals just how lucrative the family brand really is.
贝克汉姆家产业帝国的发展已经涵盖了品牌代言、模特签约、以及一两个时尚系列。贝克汉姆的品牌魅力已不是什么秘密。但一项新研究揭示了这个家庭品牌真正的吸金能力。
The marketing value of all the family members - former England football captain David, ex-Spice Girl-turned-fashion designer Victoria and their children Brooklyn, Romeo, Cruz and Harper - plus their business ventures mean Brand Beckham is worth around £500 million, according to the London School of Marketing.
贝克汉姆家庭成员包括前英格兰足球队队长大卫、由前流行组合辣妹(Spice Girl)成员转型时装设计师的维多利亚以及他们的孩子布鲁克林(Brooklyn)、罗密欧(Romeo)、克鲁兹(Cruz)和哈珀(Harper)。伦敦营销学院(London School of Marketing)的数据显示,他们一家人再加上贝克汉姆名下的公司,总营销价值已约为5亿英镑。
It also translates to earnings of around £30-£40 million a year for the family.
而家族品牌价值还能转化为一年约3000万到4000万英镑的收入。
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