Search-engine giant Google launched a new serviceWednesday that it hopes will reverse the trend ofpeople gravitating away from the World Wide Web infavor of Facebook and other apps on their mobilephones.

搜索引擎巨头谷歌在周三发布了一项新的服务，谷歌希望通过这项服务扭转人们迷恋用万维网的Facebook 和在手机上使用各种APP的趋势。

The new service, called Amp, works by partneringwith news publishers and other content providers tohelp them create Web content that downloads tomobile phones and tablets up to 85 times faster.

这项新的服务被称为Amp, 和资讯发布者及其他内容提供者一起来帮助创造万维网内容，以此将下载到手机和平板上的速度提高了85倍。

It's a seemingly simple concept and one that consumers may not even notice. But the stakesare high for Google, which competes with apps such as Facebook for eyeballs and ad dollars.

这似乎看起来是个简单的想法，但是却没有被消费者注意到。这个尝试对谷歌来说也是风险很高，因为这个和像Facebook 这样的APP 竞争吸引力和广告收入。

 

 

That battle has gotten tougher on smartphones and tablets, where apps generate three timesas much attention as the Web, according to research firm eMarketer. The trend toward in-appbrowsing is only expected to worsen over time. By 2017, the gap is expected to widen tothree hours and 23 minutes on mobile apps vs. just 52 minutes on the mobile Web, eMarketerpredicts.

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