要想影响那些不同文化或不同时代的人,讲故事是首要的办法。为了达到战略目的,有影响力的人常常会讲故事。一段精彩的故事叙述可以激励人们行动,传授人们知识,消解敌人的抵抗,改变他人的心意——它往往具有不可战胜的力量,比单调复杂的金融和技术详述强大得多。
Numbers and figures are important, but when it comes to showing their relationship to any issue, large or small, a strategic narrative wrapped around the digits will deliver the message better and more memorably than anything else.
数字和图表确实重要,但是要想展现它们与或大或小的问题的联系的时候,来一段巧妙的故事叙述无疑会让信息传递事半功倍。
After you master the data, ask yourself: Is there a way to put a human face on my message? Are there real-life examples that will help me make my point in a way others can relate to?
在你熟悉这些数据之后,试着问问自己:如何才使这些信息更为人性化?有没有现实例子可以让我的观点与之联系起来的?
4. Hone your speaking skills.
培养说话的艺术
When many of us think of influential people, we often think of those who were great speakers, such as John F. Kennedy, Ronald Reagan and Steve Jobs, as well as contemporaries such as Michelle Obama and Sheryl Sandberg. While many influencers operate effectively behind the scenes, those with the ability, the drive and the courage to speak persuasively have an additional source of powerful leverage.
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