【英文原文】
Behind the scenes at Disney's first fan convention
Last Friday, Johnny Depp came onto a stage at the Anaheim Convention Center and wowed the crowd by appearing in full costume as Captain Jack Sparrow, the star of the Pirates of the Caribbean films. On the same stage, actors John Travolta and Nicholas Cage dropped by, and singer Miley Cyrus performed -- all surprises for star-struck fans who bought tickets to attend "D23 Expo", Walt Disney's first-ever in-house convention for its faithful.
To me, this conjured déjà vu: Where had I seen this before? Oh, yes, the very same stars, including Depp as Captain Jack, had appeared at a private presentation the Disney Studio held late last year for journalists and analysts. But of course, this was the whole point of D23 -- a chance for real people, folks who have nothing to do with the media spindustrial complex, to get up close to their idols, go behind the scenes, and get the lowdown on what is coming next across Disney's vast film, TV, Web, resort, travel and consumer products divisions.
It was an interesting experiment in one of the few burgeoning trends in media today, a move toward selling already-loyal customers premium memberships that offer access to things they wouldn't normally see. It was a small glimpse at how an industry hungry for growth is trying new ways to find it. And it gave new meaning to the term "Mickey Mouse Club."
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