中国网络监管部门(CAC)在网站上公布新规定,禁止搜索引擎传播与事实不符内容和色情信息。这种禁令早已存在,但这是中国首次明确规定了付费搜索。
The administration said search engines must review the qualifications of paying clients, clearly identify paid results, and limit the number of paid results on a web page.
政府指出搜索引擎必须审查付费客户资格,指明付费搜索结果,并限制网页上付费结果的数量。
When Wei’s post became publicly known in May, Baidu was widely denounced for its practice of blurring promotional search results with legitimate ones on the home search page. Its chief executive Robin Li was called in by China’s web regulators for talks.
在5月魏泽西的报道被广泛传播告知时,百度被声讨其主页上在合理搜索结果中混杂宣传推广结果。其首席执行长李彦宏被叫至中国网络监管机构谈话。
By May 9, Baidu agreed to take corrective steps as demanded by a joint investigation team, the official Xinhua News Agency said.
新华社官方报道,截至5月9日,应联合调查小组要求百度同意采取整改措施。
Baidu removed 126 million promotional search results for medical information and 2,518 medical institutes from its search pages. It agreed to set aside 1 billion yuan ($150 million) to compensate users defrauded by misleading promotional results. And it would no longer rank promotional results solely on bidding prices, Xinhua reported.
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