确保与对的人建立关系。
There's a place for broad networking, but you also need to invest in approaching people who can help you (now or in the future). That doesn't just mean potential clients, though. Connecting with prospective customers, for example, could give you valuable insight when you're planning your next product or service.
建立宽阔的人际关系网的地方很容易能找到,但是你也需要为与能够帮助你的人们(现在或将来)接触而花点钱。不过这不仅仅意味着跟潜在的顾客打交道。比如,与预期的客户联系,就能在你计划下一件产品或服务的时候提供有价值的想法。
Having a good infrastructure in place.
良好的基础设施必须做到位。
If somebody asks you for your card, do you have one to give? And even if you do, what does the website they'll land on when they're web-stalking you later look like? Part of building your network from scratch means looking like someone people want to know.
如果有人询问你要卡片,你能给出来吗?而即使你真的有,你所提供给对方后续了解的网站设施又是怎么样的?在从零开始的人际关系建立过程中,在某种程度上意味着你要表现得一个让别人感兴趣的人。
If all else fails, follow the advice of Dr. Ivan Misner, founder and chairman of Business Network International (BNI): "Be visible. Networking is a contact sport! You have to get out and connect with people."
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