戴比尔斯首席执行官布鲁斯•克利佛说:“灯箱品牌将向消费者提供他们想要但是却无法从现有市场获取的产品,从而改变人造钻石行业。来自实验室价格低廉的时尚珠宝可能无法恒久远,但至少此时此刻是完美的。”
Jewelry from the brand will go on sale in September. De Beers said prices will start at $200 for a quarter carat, and increase to $800 for a full carat stone. The company's natural stones start at roughly 10 times that amount, depending on their clarity and other attributes.
该品牌的珠宝将于9月份开始销售。戴比尔斯表示,人造钻石起价为1/4克拉200美元(1300元人民币),1克拉价格为800美元。该公司的天然宝石起价约为人造钻石的10倍,具体价格取决于它们的净度和其他方面的品质。
De Beers had been an outspoken critic of synthetic diamonds. Company executives vowed never to sell artificial stones, and it participated in the diamond industry's "real is rare" campaign. It even developed a machine that spots lab-grown stones.
戴比尔斯一直是人造钻石直言不讳的批评者。公司高层曾誓言永远不会出售人造宝石,并参与了钻石行业的“真才难得”活动。该公司甚至发明了一种能够辨别出实验室合成钻石的仪器。
"De Beers' focus is on natural diamonds," Simon Lawson, the current head of research and development at De Beers, told Bloomberg in 2017. "We would not do anything that would cannibalize that industry."
【曾经宣称绝不出售人造钻石的De Beers推出人造钻石品牌】相关文章:
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