在网上使用真实身份正迅速成为主流。《华尔街日报》对近1,000家顶级网站的调查发现,75%的网站现在都有来自社交网络的代码,比如Facebook的“赞或推特(Twitter)的“Tweet按钮。这种代码可以以前所未有的规模将人们的真实身份与他们的上网活动对应起来,甚至在用户没有点击那个按钮的情况下也能追踪其浏览的网页。
In separate research, the Journal examined what happens when people logged in to roughly 70 popular websites that request a login and found that more than a quarter of the time, the sites passed along a user's real name, email address or other personal details, such as username, to third-party companies. One major dating site passed along a person's self-reported sexual orientation and drug-use habits to advertising companies.
在另外一项研究中,《华尔街时报》调查了人们登录大约70个要求用户登录的人们常上的网站时所发生的事情,结果发现,在超过四分之一的时间里,这些网站都把用户的真实姓名、电子邮件地址或用户名等其它个人信息传给了第三方企业。一家主要的约会网站还将用户自述的性取向和嗑药习惯传给了广告公司。
As recently as late 2010, when the Journal wrote about Rapleaf Inc., a trailblazing company that had devised a way to track people online by email address, the practice was almost unheard-of. Today, companies like Dataium are taking the techniques to a new level.
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