就在2010年年末,《华尔街日报》报道了Rapleaf Inc.这家率先通过电子邮件地址追踪网民的企业,当时这种做法还几乎是闻所未闻的事。而今天,Dataium这样的公司正把这类技术的应用推向一个新的高度。
Tracking a car-shopper online gives dealers an edge because not only can they tell if the person is serious -- is he really shopping for red convertibles or just fantasizing? -- but they can also gain a detailed understanding of the specific vehicles and options the person likes. 'So when he comes in to the dealership, I know now how to approach' him, said Dataium co-founder Jason Ezell to a car-dealer conference last year, which was videotaped and posted online.
在线追踪汽车消费者可以让汽车经销商获得优势,因为他们不仅能够知道购车者是否要真心买车──他是真的想买一辆红色敞篷车还是仅仅在幻想而已?──而且他们还可以详细了解到购车者喜欢的特定车款及其做出的选择。Dataium公司的共同创始人贾森·伊泽尔(Jason Ezell)去年在一次汽车经销商会议上说:“这样,当他来到店里的时候,我就知道该如何跟他谈。他的讲话被录成视频并发布到了网上。
Mr. Morar, a 38-year-old hotel owner who lives in Savannah, Ga., has been looking carefully at the 2013 BMW X5 sport-utility vehicle, checking recent sale prices for specific configurations. Dataium declined to say specifically what, if anything, it knows about him.
【小心,有人在网上“追踪”你】相关文章:
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15