如今的科技把人们的真实身份和他们的浏览习惯关联起来的能力已大大增强,这是隐私问题上的一个转折点,它让我们的公共生活和私生活之间本已不太清晰的界限变得更加模糊。为了得到有关潜在客户更准确、更有价值的信息,各追踪公司正在重新定义着“匿名的含义。
Consider Dataium LLC, the company that can track car shoppers like Mr. Morar. Dataium said that shoppers' Web browsing is still anonymous, even though it can be tied to their names. The reason: Dataium does not give dealers click-by-click details of people's Web surfing history but rather an analysis of their interests.
看看Dataium LLC这家能够对莫勒这样的汽车消费者进行追踪的公司吧。Dataium说这些购车者在网上的浏览行为虽然能够与他们的真名关联起来,但他们的行为依然是匿名的,理由是:Dataium并没有把人们在网上浏览的历史记录细节逐一提供给销售商,而只是向他们提供了人们消费意向的分析结果。
The use of real identities across the Web is going mainstream at a rapid clip. A Wall Street Journal examination of nearly 1,000 top websites found that 75% now include code from social networks, such as Facebook's 'Like' or Twitter's 'Tweet' buttons. Such code can match people's identities with their Web-browsing activities on an unprecedented scale and can even track a user's arrival on a page if the button is never clicked.
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