38岁的莫勒是一名酒店老板,他最近一直在详细关注2013款的宝马X5运动型多功能车,查看特定配置车型最近的销售价格。即使Dataium公司拒绝具体透露它了解到了有关莫勒的哪些信息。
Dataium said dealers can see only an analysis of the person's behavior, not the raw details of every car site a person visits. The information is tied to people's email addresses only when people provide them to a dealer voluntarily, Dataium said.
Dataium说经销商只能看到个人行为的分析结果,无法看到个人访问每一个汽车网站的原始信息。该公司表示,只有当人们自愿把电子邮件地址提供给销售商的时候,个人行为分析信息才会与他们的电子邮件地址关联起来。
The company that owns the dealership Mr. Morar visited, Asbury Automotive Group Inc., said it gives privacy notices to customers 'regarding the use of nonpublic personal information.' It declined to comment on whether it had used information about Mr. Morar provided by Dataium.
莫勒访问的那家汽车销售店所属的Asbury汽车集团公司(Asbury Automotive Group Inc.)说,它会向顾客发出“关于使用非公开个人信息的隐私通告。但对于是否使用了Dataium提供的有关莫勒的信息,该公司拒绝予以置评。
Companies that conduct online tracking have long argued that the information they collect is anonymous, and therefore innocuous. But the industry's definition of 'anonymous' has shifted over time.
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