Moreover, the most senior roles in arts management are changing. “Today, you have to have a background in finance and an understanding of HR at a sophisticated level, resource allocation, audience trends and distribution via broadcast – not to mention unions and management of labour issues, says Ms Carlson. “The days when a musician could turn impresario are over.
此外,艺术管理领域的最高级职位也在发生变化。“现在,你必须拥有财务背景,精通人力资源知识、资源配置、观众新口味以及通过广播发布的事情,更别提工会和劳工问题管理了,卡尔森表示,“音乐家转型为经理的时代已经过去了。
New challenges are presenting additional reasons for managers in the creative industries to try to boost their business skills. These include the erosion of intellectual property rights as it becomes increasingly difficult to prevent users from accessing everything from books to music and film online.
新的挑战使创意行业的管理者有更多的理由去努力提升商业技能。其中包括知识产权遭到侵犯的问题,因为阻止用户从网上获取图书、音乐、电影等内容已变得越来越困难。
Meanwhile, the way audiences expect to access arts content is also changing, something addressed in a course offered by Iese Business School in Spain.
同时,观众希望获取艺术内容的方式也在发生变化,西班牙IESE商学院(Iese Business School)开设的一项课程就涉及这个问题。
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