There’s been a flurry of news items relating Apple’s plans for 2017, and reportedly Apple is planning a late January event in New York City that is meant for publishers or advertisers as compared to being for consumers. There are multiple indications that the event will be for Textbook publishers as the iPad and Apple attempt to revolutionize textbooks as they did for music and apps.
关于苹果公司2017年的计划,已经有了许多报道。据说苹果公司计划于1月底在纽约召开的发布会将面向出版商和广告商,而不是普通用户。有许多迹象表明,这场发布会将针对教科书出版商,而苹果和iPad将试图掀起教科书的革命——正如他们曾经掀起了音乐和应用软件的革命一样。
Steve Jobs made mention of textbooks in his biography, and Walter Isaacson has fleshed out the idea,
乔布斯生前曾提过一些关于教科书的想法,而他的传记作者沃尔特·艾萨克森在《乔布斯传》中将之表述得更完善:
"His idea was to hire great textbook writers to create digital versions, and make them a feature of the iPad. In addition, he held meetings with major publishers, such as Pearson Education, about partnering with Apple."
“他的想法是雇佣一批优秀的教科书编写者来编写电子版的教科书,并将之打造成iPad的特色。另外他也曾和主要的教科书出版商——比如Pearson Education(一家从事教育书籍出版的跨国公司)——商讨过合作的可能性。”
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