In the mid to late 1970s, when Western fast food chains like McDonald's and KFC were just gaining traction in the Hong Kong market, I recall lively debates about their future potential in China. The China market was still in its pre-opening and reform stage.
上世纪70年代中后期,麦当劳(McDonald's)、肯德基(KFC)等西式快餐连锁店刚刚在香港站稳脚跟,当时对于它们在中国市场发展前景的讨论我至今记忆犹新。那时候,中国还处于改革开放的前夜。
Even in relatively international Hong Kong, McDonalds and KFC experienced some speed bumps in the early stages of market entry, and many "experts" remained very skeptical about their long-term growth potential in Greater China.
尽管香港的国际化程度比较高,但麦当劳、肯德基在进入市场初期还是一波三折,发展缓慢。很多“专家”也对它们在大中华区的长期发展潜力表示怀疑。
The discussion in those days about the future of western fast food on the Chinese mainland was framed by a small number of optimists on one side, and a large number of skeptics on the other.
那些日子,关于洋快餐在中国大陆发展的讨论还是以怀疑为主,仅有少数人持乐观的态度。
The naysayers focused on the obvious challenges: Chinese consumers don't like western fast food, can't eat dairy products like the cheese in cheeseburgers, can't afford the prices, and the big question of whether the government would even allow western fast food operators into China.
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