The timing is right. A 2003 Microsoft-Fossil smart phone partnership fizzled, but customers are more accustomed today to using mobile apps in their everyday lives.
恰逢良机。2003年,微软(Microsoft)和时尚品牌Fossil在智能手机上的合作流产了。但时至今日,用户比以往更习惯在生活中使用手机应用。
Among the features under consideration, according to one of Bloomberg's sources, is making phone calls, seeing the identity of incoming callers, checking map coordinates, counting steps (with a built-in pedometer) and monitoring health-related data, such as heart rates.
据彭博社的一位知情人士透露,苹果这款手表正在开发的性能包括:打电话、查看来电人身份、查看地图坐标、计算步数(用内置步数器)、以及监控心率等健康信息。
Assuming a 10% market share of a $60 billion market with a 60% gross margin, Bloomberg estimates that Apple could see revenues of up to $3.6 billion with a successful smart watch. Morgan Stanley's Katy Huberty did a similar exercise and came up with incremental revenue to Apple of $10 to $15 billion a year, assuming 20% of Apple's existing customers bought one every two years. See her spreadsheet below.
如果苹果能在这个总额高达600亿美元的大市场中获得10%的份额,而且毛利率达到60%,彭博预测,苹果能够在这款智能手表身上拿到的营收将高达36亿美元。而摩根士丹利(Morgan Stanley)的凯蒂休伯蒂做了类似预估,同时提出,苹果每年因此获得的增量营收为100亿到150亿美元,这个预测假定苹果现有客户中,20%的人每两年会买一个。请看她的图解。
【智能手表能给苹果带来36亿美元】相关文章:
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