Athletic companies like Nike were among the first apparel makers to offer Western-branded clothing to Chinese consumers, which served them well for years. But recently they have faced an uphill battle in the Chinese market, which has been flooded by apparel makers, such as Swedish retailer Hennes & Mauritz AB, HM-B.SK +0.09%that have expanded and taken away sales from sports apparel makers.
耐克等运动用品企业属于第一批向中国消费者提供西方品牌服装的服装生产商,这些公司多年来在满足中国消费者需求方面一直做得很好。但它们近年来在中国市场上却遭遇了逆境,瑞典的服装零售商H&M等海外服装企业纷纷涌入中国市场,它们在中国市场的扩张挤占了运动服生产商的市场份额。
Nike executives said in September that its sales in China have been weakening.
耐克的高管今年9月份时说,该公司在中国市场的销售势头一直在减弱。
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