Washing your face seems pretty simple, yet dermatologists and beauty companies think there's room for improvement.
洗脸看起来特别简单,但皮肤科医生和化妆品公司却认为,它还有改进提高的空间。
Easy does it is the message experts have for consumers, as a new generation of facial cleansers promises mild formulas that won't dry out the skin. New devices offer deep-clean claims but with a lighter touch. Some doctors even say that people with good skin should wash their face just once a day -- at night.
随着新一代洁面产品问世,许诺其温和配方不会使皮肤变干,专家们向消费者传递出这样的信息:洁面别着急,需要放轻松。新产品宣称能够提供深度清洁,而且对皮肤的触碰也更为柔和。有些医生甚至称,皮肤好的人每天只应洗一次脸──在晚上洗。
It's a tough sell for consumers familiar with strong formulas that can make skin feel tight and squeaky clean. Many people take that feeling as a sign of effectiveness, when actually it is a signal of overdrying or damage.
这个说法很难让那些熟悉强力配方的消费者接受,这类配方能使皮肤感到紧绷和异常洁净。很多人认为这种感觉是产品效果好的表现,但实际上它是皮肤过干或受损的信号。
And most people still assume that any skin problem -- whether dull skin, acne or age spots -- can be solved by scrubbing a bit harder. 'They think, 'All I need to do is clean it more thoroughly, more vigorously.' That's everyone's answer,' says Susan Taylor, medical director at Society Hill Dermatology in Philadelphia, and a spokesperson for Johnson & Johnson, makers of Neutrogena and Clean & Clear skin-care lines.
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