跟谷歌学创新：谷歌创新九大原则_BEC初级作文

跟谷歌学创新：谷歌创新九大原则

Ever wonder what makes the Google the holy grail of productivity and creativity? There's no magic in the drinking water at the Mountain View, CA company. The tech giant draws from what Google's chief social evangelist, Gopi Kallayil, calls the nine core principles of innovation. Here are the nine rules that any enterprise, large or small, can adopt to steal Google’s innovative culture.

想知道是什么让谷歌成为生产力与创造力的圣杯？当然不是喝山景城脚下的神水。而是贯彻其首席社会布道师 Gopi Kallayil 所谓的谷歌创新九原则。以下就是这九条原则，任何企业，无论规模大小，均可从谷歌的创新文化中偷师。

跟谷歌学创新：谷歌创新九大原则1

1. INNOVATION COMES FROM ANYWHERE

1、创新无所不在

It can come from the top down as well as bottom up, and in the places you least expect. For example, a medical doctor on Google’s staff argued persuasively that Google had a moral obligation to extend help to those typing searches under the phrase "how to commit suicide." He ignited the charge to adjust the search engine's response so that the top of the screen reveals the toll free phone number for the National Suicide Prevention Hotline. The call volume went up by nine percent soon thereafter. The same change has been adopted in many other countries.

自上向下也好，自下向上也罢，创新可以来自于任何地方，甚至是你最想不到的地方。比方说，一位给谷歌员工看病的医生指出谷歌有责任帮助那些搜索“如何自杀”的人。这番话令谷歌调整了搜索结果显示，使得屏幕顶端显示出美国预防自杀热线的电话号码。此后很快拨打热线的数量就增加了9个百分点。后来在许多国家也进行了相应调整。

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