“The blog is still the beating heart of the Glamourai brand, but social media is the conduit between my site and my readers, says Ms Framel, who attracts new fans with extra content exclusive to the networking sites. “The joy of developing a digital brand [lies in] the web enhancers such as speed, “shareability and linking, that don’t exist in print. It reinforces a sense of community and generates profile and conversation.
弗莱梅尔说:“博客仍然是Glamourai品牌的核心,但社交媒体是我的网站和读者之间的桥梁。通过针对社交网站提供额外内容,弗莱梅尔不断吸引新的粉丝。“开发数字品牌的乐趣来自网络的强化因素,比如速度、‘共享性’、链接等印刷媒体不具备的东西。它强化了一种社交感,有助于树立形象,并带来交流。
Unlike Ms Griffin and Ms Basine, Ms Framel is one of a growing group of influencers who are marketing the brand of the blogger as well as the blog. The bulk of their revenue comes from fronting external collaborations, such as modelling in fashion campaigns, hosting events, video series and designing or styling projects, giving them a star profile in the process.
与格里芬和巴辛不同的是,弗莱梅尔属于这样一个越来越壮大的影响力群体,他们在经营博客的同时还推销博主本身的品牌。他们的大量收入来源于台前的外部合作,比如在时尚活动中当模特、做活动主持人、参与视频系列片、设计各种项目,在这个过程中树立他们的明星形象。
【时尚圈的博主们】相关文章:
★ 大国角逐下的中亚
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15