Liberty London Girl创建于2006年。这个具有开拓性的公司起初是向英国人讲述纽约的生活方式,前两年它并没有创收。“我如今的收入放在那时会让我激动得想哭,但即使是现在,如果一份赚钱的工作不适合我的话,我还是会毫不犹豫地拒绝。威尔金斯说。作为Hunter威灵顿靴的代言人,威尔金斯是英国广告代言的博主第一人。
Broadcast work, commissioned journalism and offline collaborations make up 70 per cent of her revenue. However, providing consulting to big-name brands comprises an increasing proportion, which Ms Wilkins says can only be a good thing. “Lots of luxury brands still blindly throw money at bloggers, but?.?.?.?they are becoming more educated, she says.
宣传工作、受托撰稿、线下合作占她收入的70%。然而,为大品牌提供咨询所占的比例越来越大,威尔金斯认为这绝对是件好事。她说:“很多奢侈品牌仍然在盲目地向博客砸钱,但他们也越来越明白各中门道。
“Professionalism will become the hallmark of a successful blogging model, leading to a healthy, transparent business environment, which in the long term can only benefit the blogosphere.
“专业性将成为成功博客模式的标志,这将带来一种健康、透明的商业环境,长期来看一定会让博客圈受益。
*All the blogs’ figures are self-reported
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