While the drive of many bloggers is generating a buzz, however, some experts advise caution. “Very few bloggers come from business backgrounds, so it’s critical that they get a full understanding of a website’s corporate structure and the surrounding legal framework, says Ms Ziv.
很多博客的目的都是赚取眼球,但一些专家建议要谨慎行事。齐夫说:“很少有博主有商业背景,因此透彻理解网站的公司结构及相关法律框架,对他们而言非常关键。
Sasha Wilk-ins, former fashion editor turned veteran A-List blogger Liberty London Girl, points out that bloggers are legally obliged to disclose financial relationships and endorsements. “As someone who straddles the old and new worlds of fashion, I am incandescent to see the blogging community?.?.?.?besmirched by people who, whether they understand the consequences of their actions or not, behave in an unethical manner.
萨莎·威尔金斯(Sasha Wilkins)原先是时尚编辑,后来成为一流博客Liberty London Girl的老牌博主,她认为博主有公开财务关系和赞助情况的法律义务。“作为跨越新旧时尚领域的人,看到博客圈被一些行为不道德的人——不论他们是否明白自己行为的后果——所玷污,我感到很愤怒。
LLG launched in 2006. The trailblazing enterprise began as a means of telling friends in the UK about life in New York, generating no revenue for two years. “The sums I can make today would have been eye-watering to me then, although I continue to have no problem with turning down paying jobs if they aren’t right, says Ms Wilkins, who, as the face of Hunter wellington boots, was the first British blogger to book a UK advertising campaign.
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