“Blogging is a seriously successful industry that is now attracting serious and successful people, says Yuli Ziv, chief executive of Style Coalition, which helps bloggers to create revenue channels and turn blogs into businesses. “Bloggers are the next generation of media influencers. They are taking marketing and advertising budgets from leading global brands and many are at the forefront of the social media revolution, with hundreds of thousands of followers.
Style Coalition首席执行官尤利·齐夫(Yuli Ziv)说:“博客现在是一个非常成功的行业,正在吸引态度严谨而成功的投资人士。博主是影响媒体的下一代人。他们正在吸引全球大品牌将营销和广告预算花在他们身上,其中很多人还走在社交媒体变革的前沿,有着成千上万的粉丝。Style Coalition的业务是帮助博主创造收入渠道,将博客变为生意。
Ms Ziv says bloggers’ market power is booming as retailers realise that relationships with online tastemakers can access new, niche consumer markets, while triggering the conversion of editorial content into sales.
齐夫认为,博主的市场影响力与日俱增,原因是零售商意识到,与网络上的风尚引领者建立关系,就能获得进入新的特定消费者细分市场的渠道,在此过程中,在线的编辑内容转化为销售。
There are many ways a blogger can benefit from the process. About 51 per cent of Corporette’s revenue comes from affiliate linking to products and external websites. Another 44 per cent comes from online advertising, with 5 per cent from brand partnerships.
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