博主可以有许多方式从这一过程中赚钱。Corporette的收入中大约有51%来自为产品和外部网站提供合作链接。还有44%来自网络广告,剩下的5%来自品牌合作。
Many of these collaborations were brokered via Style Coalition, which represents 40 bloggers. In the past three years there has been a huge rise in agents, alliances and partnerships, all des-igned to help blogs grow as start-ups.
这些合作中很多都是由Style Coalition牵线搭桥的,它是40%博主的代理人。过去的三年,代理、联盟、合作出现大幅增长,目的都是帮助博客成长为初创企业。
College Fashion, a style blog created in 2007 by Zephyr Basine, an Amherst business graduate, caters for the tastes and budgets of fashion-conscious students. It has 1.3m readers a month, with 60 per cent of its income coming from banner ads, display ads and sponsored campaigns.
由安默斯特学院(Amherst)商科毕业生泽菲尔·巴辛(Zephyr Basine)创建于2007年的时尚博客College Fashion,面向的是有时尚意识的学生,在满足他们品味的同时照顾他们的预算。它每月有130万读者,60%的收入都来源于条幅广告、显示广告和赞助活动。
When she started the blog, brands did not take it seriously as a business, says Ms Basine. “Today I get hundreds of daily emails from PR and marketing teams asking to collaborate – there’s been a huge change in attitude despite the fact I am still relatively young and this is my first venture. Blogging is far more democratic than other business sectors.
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