The turning point, says Morton, came when she made Tomb Raider in 2001. “It was her rehab role, the actress weaning herself off heroin in order to sustain the physical demands of the movie,” he says. “During the filming, she decided to adopt a Cambodian boy named Maddox. The infant changed her life, she began focusing on him and her growing role as an international advocate for the United Nations High Commissioner for Refugees.”
In 2005, she adopted Zahara from Ethiopia (Pax, from Vietnam, arrived in 2007), that same year making Mr & Mrs Smith. Within months, Jolie and Pitt were visiting Pakistan together to solicit aid donations after an earthquake, and within a year Jolie was pregnant.
Yet her new reputation as a husband-stealer had no effect on Jolie’s popularity. Polls showed her kudos continued to rise year on year, despite Aniston describing Jolie’s behaviour as “uncool”, and the couple announced their engagement in 2017. Pitt has downplayed any suggestions that there was a “dastardly affair” and insists that his break-up with Aniston was amicable.
An executive on the Hollywood magazine Variety said: “She is perceived as somewhat saint-like – a woman who only wants to do good in the world. When you’re in her presence, she’s so serene, you’d feel like an idiot asking a dumb question, such as: 'So, did you break up Jennifer Aniston’s home?’ ”
Dorie Clark, author of Reinventing You: Define Your Brand, Imagine Your Future, uses Jolie as a prime example of reinvention. “Because her negative brand attributes centred around too much predatory sexuality,” she says, “motherhood and her clear devotion to her children showed a different, gentler side and balanced out her reputation.”
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