Rob Docters, a senior member of McKinsey & Co.'s pricing practice, said retailers are likely counting on consumers to assume their advertised sales are the best of the year.
麦肯锡公司(McKinsey & Co.)定价业务的资深人员道克特斯(Rob Docters)说,零售商们大概正指望消费者想当然地认为商家打广告推介的产品都将在黑色星期五那天以年内最低价卖出。
'People associate Black Friday with good prices, and that eliminates the need to check price,' he said.
他说,人们往往会将黑色星期五与合算的价格联系起来,这样他们常常就不会去核对商家的价格宣传是否属实了。
【黑色星期五 大减价真能拣便宜?】相关文章:
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