但百思买的一位发言人指出,黑色星期五那天百思买会向购买这款iPod的顾客赠送一张面值50美元的礼品券,顾客们可以下次来百思买购物时使用。
Black Friday has long been a game of convincing shoppers that prices are so good they can't afford to miss out. Retailers have adopted a number of tactics over the years, from deeply discounted a limited supply of loss leaders to lining up cheaper gear that can be sold at low prices without killing margins.
黑色星期五长期以来一直被商家当做一种促销噱头,其目的是让购物者确信商家在某个时间推出的某件产品是便宜得不能再便宜了,千万不能错过。多年来零售商们采取了许多营销手段,从赔本出售一些限量供应的商品以吸引顾客,到专门为黑色星期五准备一批即使低价出售也不会损害商家利润率的较廉价产品,不一而足。
Retailers don't generally make specific promises of lowest-ever prices, and Decide found many of the bargains appeared to be genuine. The data company said the majority of the doorbuster deals it checked hadn't been available at lower prices during the year.
零售商们一般不会具体承诺自己在黑色星期五所售商品的价格比以往任何时候都低,而Decide发现,商家这一天所售许多商品的价格确实是年内最低的。该公司说,它检查商家为“开门大抢购准备的大减价商品后发现,其中大多数产品的价格确实处于年内最低水平。
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