Decide收集了多年来的网上价格数据,并运用这些数据来告诉其订户他们何时应出手采购。Decide的首席执行长弗雷德根(Mike Fridgen)说,该公司研究了仓储式商店和Sears Holdings Corp.、Target Corp.及百思买(Best Buy Co. Inc.)等百货店在黑色星期五宣传小册子中推介的500多种“开门大抢购商品,发现其中近三分之一的产品今年内曾以更低的价格出售过。
Sears, for example, is advertising a KitchenAid Artisan Series Stand Mixer for $319.99 this Black Friday. Decide data found the retailer offered the same mixer for $296 in March.
举例来说,Sears在广告中宣传说一台KitchenAid Artisan系列桌上型搅拌机在今年黑色星期五的售价为319.99美元。而Decide却发现,同一款搅拌机今年三月在这家零售店曾卖296美元。
'We believe our advertised prices are competitive and we are well positioned to give our customers great value,' a Sears spokesman said in an email. 'Like any retailer, our pricing varies throughout the year.'
Sears的一名发言人在电子邮件中说:我们相信自己在广告中促销的那些商品是有价格竞争力的,我们已充分准备好让我们的顾客享受到可观的价格实惠;与许多零售商一样,我们的商品定价在年内不同的时间也是会变化的。
Home Depot Inc. is advertising a General Electric Co. Adora dishwasher for $598 on Black Friday, touting a savings of $151. But as recently as last month, the home-improvement retailer was selling that same dishwasher for $538, Decide found.
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