“Work alone. You’re going to be best able to design revolutionary products and features if you’re working on your own. Not on a committee. Not on a team.”
“独立工作。通过自行努力,你就能够设计出最具有革命性的产品和功能。这不是一个委员会能做到的,也不是一个团队能做到的。”
Brainstorming fails because it is an explicit rejection of ordinary thinking — all leaps and no steps — and because of its unstated assumption that having ideas is the same as creating. Partly as a result, almost everybody has the idea that ideas are important.
头脑风暴之所以不奏效原因是它明确拒绝常规思维——都是大跳跃没有小步伐——也因为它的不确定的假设:有想法如同创造。因此在某种程度上,几乎每个人都被困在了“点子很重要”的死胡同里。
According to novelist Stephen King, the question authors signing books get asked most often — and are least able to answer — is “Where do you get your ideas from?”
根据小说家Stephen King的说法,作者在为书本签名时最常被提问的问题,也是最难回答的问题就是:你的灵感来源是什么?
Ideas are like seeds: They are abundant, and most of them never grow into anything. Also, ideas are seldom original. Ask several independent groups to brainstorm on the same topic at the same time, and you will likely get many of the same ideas.
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