The Santa Monica-based fund, MarketPsy Capital, used servers that trawl chat rooms, blogs, websites and tweets to determine sentiment on thousands of companies, many of which Mr Peterson would then buy or sell in the stock market.
总部位于加州圣莫尼卡的MarketPsy Capital基金利用服务器追踪聊天室、博客、网站和微博,以确定市场对成千上万家企业的情绪,然后彼得森会在股市上买卖其中多家企业的股票。
It might sound like science-fiction, and alarmingly intrusive, but using social media to predict the future has become a popular pursuit in the financial sector.
这听起来可能像科幻小说一样,而且就侵入而言令人震惊,但利用社交媒体预测未来,已成为金融界的流行追求。
It has never been so easy to trace what influences our decisions. People Google their questions, tweet their thoughts and post their findings on blogs and Facebook. Now some entrepreneurs are building algorithms to find patterns and make predictions in order to beat the stock market.
追踪影响人们决策的因素从未像现在这样容易。人们在谷歌(Google)上搜索问题答案,在微博上发表想法,在博客和Facebook上张贴自己的发现。现在,有些企业家正在设计算法,以期找出模式,做出预测,达到跑赢股市的目的。
Mr Peterson’s fund certainly seemed to at first. MarketPsy Capital made 40 per cent returns for the first two years.
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