As Prof Bollen was doing his res-earch, Bernardo Huberman, director of the social computing research unit at HP Labs, Hewlett-Packard’s res-earch unit, began investigating where people direct their attention online.
在博伦教授展开研究之际,惠普研究部门惠普实验室(HP Labs)的社交计算研究部门主管伯纳多·休伯曼(Bernardo Huberman)开始调查人们把自己的注意力放到网上什么地方。
Prof Huberman, author of The Laws of the Web, is interested in the relationship between what people tweet and what happens in the real world. He calls this “the economics of attention.
休伯曼教授著有《网页法则》(The Laws of the Web)一书,他感兴趣的是人们发布的微博与现实世界发生的事情之间的关系。他称之为“注意力经济学。
“I wanted to look for something that was extremely precise to see if we were predicting accurately – so we chose movies and box office revenues, he says.
他说:“我想要寻找一些极其精确的东西,看看我们的预测是否准确,于是我们选择了电影和票房收入为研究对象。
Prof Huberman found that analysing what people were tweeting ahead of a movie release predicted box office revenues more accurately than the Hollywood Stock Exchange, a futures exchange linked to the performance of blockbuster movies owned by Cantor Fitzgerald, the broker.
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