休伯曼发现,在一部电影上映之前,通过分析人们发布的微博来预测票房收入,比好莱坞证券交易所(Hollywood Stock Exchange)更加准确,后者是一家与大片表现相关的期货交易所,由经纪商坎托·菲茨杰拉德(Cantor Fitzgerald)拥有。
Unsurprisingly, the resultant paper, “Predicting the Future with Social Media, received attention from advertisers keen to manipulate Twitter to increase demand for products.
并不令人意外的是,发布研究结果的论文《用社交媒体预测未来》(Predicting the Future with Social Media)受到了急于操纵Twitter来扩大产品需求的广告商的关注。
But it also inspired a group of Dutch entrepreneurs to set up a similar predictor for stock price moves. The idea turned into a prototype with the help of angel investors at Clipit, a Dutch social media monitoring company.
但这也启发一批荷兰企业家设立了一个用来预测股价走势的类似预报器。在荷兰社交媒体监测企业Clipit的天使投资人的帮助下,这个创意转变成了一个原型。
“We primarily use Twitter because it is in real time, is easier to get data and it also has the most explanatory value, says Vincent van Leeuwen, one of the four founders.
四位创始人之一文森特·范莱文(Vincent van Leeuwen)表示:“我们主要使用Twitter,因为它是实时的,获得数据更加容易,也最具有阐释价值。
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