当心，电子书也在“读”你_时事_双语阅读-查字典英语网

当心，电子书也在“读”你

Mr. Hilt says that the company is still in 'the earliest stages of deep analytics' and is sifting through 'more data than we can use.' But the data─which focuses on groups of readers, not individuals─has already yielded some useful insights into how people read particular genres. Some of the findings confirm what retailers already know by glancing at the best-seller lists. For example, Nook users who buy the first book in a popular series like 'Fifty Shades of Grey' or 'Divergent,' a young-adult series by Veronica Roth, tend to tear through all the books in the series, almost as if they were reading a single novel.

希尔特称，该公司依然处于“深度分析的最初阶段，正在对“超出他们所能运用的数量的数据进行细致分析。但这些数据──聚焦于不同的读者群体而非个人──已经在揭示人们对特定类型书籍的阅读方式方面带来了一些很有助益的发现。例如，购买像《五十度灰》(Fifty Shades Of Grey)这样的畅销系列小说或是薇诺妮卡?罗斯(Veronica Roth)所作的《分歧者》(Divergent)这样的青少年系列小说第一部的Nook用户往往会把该系列全部读完，彷佛他们读的就是一本小说。

Barnes & Noble has determined, through analyzing Nook data, that nonfiction books tend to be read in fits and starts, while novels are generally read straight through, and that nonfiction books, particularly long ones, tend to get dropped earlier. Science-fiction, romance and crime-fiction fans often read more books more quickly than readers of literary fiction do, and finish most of the books they start. Readers of literary fiction quit books more often and tend skip around between books.