"Today Nov 11 is more than just an extravaganza for product discounts. It has spurred consumption demands, providing an opportunity to help brands find their positions and enhance customer engagement," said Charles Kao, China president of Amorepacific.
该集团中国区总裁高应湘说:“如今的‘双十一’不仅仅是商品打折狂欢季。它刺激了消费需求,还提供了帮助品牌找到定位,提高客户参与度的机会。”
He expected newly recruited members to hit 3 million. "Today's limit could be the norm of tomorrow. What we truly value is beyond sales figures per se, but the opportunity to deeply engage with consumer," he said.
他预计新增消费者将达到300万人。“今天的极限可能会成为明天的常态。我们真正看重的不是销售数据本身,而是与消费者深入接触的机会。”
Live-streamers are also set to play a prominent role in product promotions this year, as the internet giant heavily invests in online influencers to increase engagement on its Taobao app.
直播也将在今年的产品推广中扮演重要角色,因为这家互联网巨头将大力投资于极具网络影响力的人,以增加其淘宝应用的参与度。
L'Oréal's pre-sales increased 700 percent over last year thanks to livestreaming. Its 17-hour long broadcast during day one of the pre-sales attracted nearly 1 million views.
得益于直播,欧莱雅的预售额比去年增长了700%。在预售的第一天,它长达17个小时的直播吸引了近100万人次观看。
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